Additional cost to add storage capacity, CPUs and licenses as the amount and variety of data stored by their current data warehouse grows
Business demands new data sets to be added quickly to the warehouse – IT does not have capacity
Business demands higher performance for queries, and for data updates – server is reaching limits
Business demands data to be loaded more frequently, and even streamed data – process is not fast enough
Business demands a wider variety of data to be available for querying, eg: Txt files, pdfs, images and videos – SQL not able to manage new data easily
More source data is moving into the cloud – and it makes sense to move the data platform onto the cloud
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