Customer Insights


81% of buyers want brands to know them and understand when to approach them and when not to.*


91% of consumers are more likely to shop with brands who recognise, remember, and provide relevant offers.*


65% of consumers are frustrated by inconsistent experiences across channels.***


61% of customers stopped doing business because of poor customer experience.**

Customer Insights

These days, businesses want to be able to predict a range of business outcomes. The marketing, sales and customer service teams want to target their customers more efficiently, increase lead conversion rates and sales revenue. They want to have more meaningful relationships with their customers based on an informed understanding of their needs and be able to provide targeted, relevant and personalised offers.

Unfortunately, these departments often rely on disparate information that resides in multiple systems. They have to go to different sources and try to piece the information together themselves or through custom built in-house systems, they are not sure the data can be trusted, it takes time to do this, and time equals money.

This is where we can help you to transform into a customer-centric organisation where marketing, sales, and service professionals have the insights they need to personalise experiences.

Altron Karabina’s Customer Insights solution utilises Microsoft technology, including Dynamics 365, Power BI and Power Apps, to help organisations unify disparate data to gain a single view of customers, derive insights, and take action.

Connect sales and marketing, automate processes and make smarter decisions to maximise marketing ROI.
Go beyond sales force automation to better understand customer needs, engage more effectively, and win more deals.
Customer Service
A complete view of you customers, including history, key contacts, communications and internal account discussions.

With Customer Insights, you can:

Gain a holistic view of customers

Bring together all of your transactional, observational, and behaviourial data. Transform customer data intelligently with recommendations based on AI and machine learning.

Unlock insights and take action

Predict customer intent, churn or the next best action. Discover new audience segments with AI-driven recommendations. Spot trends and patterns, and deliver personalised experiences across channels.

Adapt and extend the solution for your needs

Get started quickly with intuitive, guided experiences. Connect your customer data with Microsoft Power BI to customise dashboards and reports. Build custom apps with embedded customer insights by using Microsoft PowerApps.

Rely on a productive and trusted platform

Trust in a solution that is configurable, extensible, and compliant. Unify customer data with prebuilt connectors, predict customer intent with AI-driven insights, tailor interactions with automated processes and customer-centric experiences, all while maintaining control of your customer data.

Selecting the right Customer Data Platform for your organisation

Download the buyer's guide now

Glossary of Terms

Not sure what everything means?

Term Description
AI Artificial intelligence. 1 : a branch of computer science dealing with the simulation of intelligent behavior in computers. 2 : the capability of a machine to imitate intelligent human behavior.
Customer-centric An approach to doing business that focuses on creating a positive experience for the customer by maximising service and/or product offerings and building relationships.
Customer churn Customer churn occurs when customers or subscribers stop doing business with a company or service.
Customer data platform A platform that provides holistic customer profiles and management, supports real-time customer segmentation, and integrates customer data with other systems for even greater actionability.
Dynamics 365 Microsoft Dynamics 365 is a set of intelligent business applications that helps you run your entire business and deliver greater results through predictive, AI-driven insights.
Machine learning Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.
Power Apps Power Apps is a suite of apps, services, connectors and data platform that provides a rapid application development environment to build custom apps for your business needs. Using Power Apps, you can quickly build custom business apps that connect to your business data.
Power BI Power BI is a business analytics solution that lets you visualize your data and share insights across your organization, or embed them in your app or website. Connect to hundreds of data sources and bring your data to life with live dashboards and reports.
ROI ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money invested.
Sales force automation Utilising software solutions to automate tasks in the sales process. This frees up sales reps to spend their time on actually selling and less time on administrative tasks.

Speak to our experts

As the 14 x winner of the Microsoft Data Analytics Partner of the Year award as well as 8 x Microsoft Dynamics CRM Partner of the Year winner, Altron Karabina is uniquely positioned to provide expert guidance in implementing the best Customer Insights solution for your organisation.

Get in touch with us today.

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*Accenture   |   **Accenture   |   ***McKinsey